Marketing Manager - Wine (did we grab your attention?)

If you haven’t picked up on it yet this is your chance to work in the highly competitive (but equally rewarding) wine industry! This ad is long, but it’s worth the read!

THE OPPORTUNITY

This is an outstanding opportunity to work with one of Australia’s First Families of Wine and we would be amazed (if you drink wine) that you wouldn’t have had a tipple of one of their brands.

You will work directly with the Sales & Marketing Director, one of the most knowledgeable and likable people you will ever meet (we are sure you will agree that you don’t always get that combination), along with a small but highly motivated team of Marketing Coordinators who will report directly to you.

You will oversee all marketing campaigns, implementing marketing strategies and ensuring their brand is communicated in the right way. A superior marketing team plays a pivotal role in this business and you will have access to external specialists in SEO, Web Development, PR and Videography. A Marketing Manager’s dream!

Now, an understanding of the viticulture or winery sales process will be a fantastic head start but that doesn’t mean that experience in other industries like hospitality and luxury products won’t be considered!

On that note, we are looking for someone with experience marketing multiple brands that each appeal to very different market segments (in price, demographic and geography).

THE MAIN PARTS OF THE GIG

How about to begin with we break the role down by rough percentages of the key responsibilities.

Strategic Project Management 30%
Brand Communication & PR 30%
Sales & Trade Marketing 10%
Wine Club & Cellar Door 10%
Reporting & Administration 10%
Content Creating Management 10%

LET’S DIVE INTO THAT A LITTLE MORE

Provide leadership in developing the marketing team and contribute to overall strategy.
Develop, oversee and execute marketing plans for key brands to achieve sales growth and build brand reputation.
Manage the websites and brand imagery, including POS.
Liaise with and manage external agencies, including PR and web service providers.
Liaise with stakeholders including external agencies, distributors, the company board, and the management team to ensure effective communication of brand marketing strategy and brand values.
Ensure alignment of brand marketing across key channels in key markets, including direct-to-consumer, domestic on, off and chains and key export markets.
Develop communication strategies across key channels in key markets.
Plan and manage promotional activity.
Drive digital innovation in Sales & Marketing
Contribute and provide assistance to the customer experience strategy for direct consumers online and visitors to the Cellar Door in Margaret River
Contribute to new product development

THE LOCATION

We must be honest here… we are so jealous of this client’s office!

Spread over multiple floors the space located is in the Subiaco and features an open plan layout, along with enclosed offices, state of the art meeting rooms, its own dedicated bar/ entertaining space to host events… oh we almost forgot… also a rooftop outlook that would rival many of Perth’s premium hospitality venues!

WHATS IN IT FOR YOU?

Firstly, you will be working with an established brand which has existed in the market for decades, so you know this means they move with the market, as well as have an established clientele.

This means the role will always have a creative element to it which must balance between adjusting to trends as well as maintaining a familiar tone with those that know the brands.

The right person is going to see this as a tremendously exciting challenge.

You will also be rewarded with a highly competitive remuneration package, the opportunity to travel down south regularly as well as being able to work alongside a fantastic team!

HMMMM… TELL ME MORE!!

Interested? Stopped the whining and want to turn every day into a Sparkling sort of a day? Then don’t keep your enthusiasm bottles up any longer and apply today!

Please send us your resume along with a Cover Letter (addressed to Lauren van de Ven, telling us why you are the person that we are looking for) as soon as possible and we will be in touch.

PS: The cover letter part is required to considered for the role and is our little test of your marketing prowess and attention to detail ;)

QUESTIONS??

Got something you want to ask before applying? We totally understand that and are happy to have a highly confidential conversation before you apply, please understand that there are some details we cannot discuss till we meet. Please feel free to call Lauren van de Ven on 08 6140 1800.